The key to successful application design is not a good idea or a useful feature – it all comes down to the user experience (UX) and the user interface (UI). It doesn’t matter how great your idea is if the app is looking horrible and impossible to use efficiently.
If you’re developing a web or mobile application, one of the significant things you need to get right is the way your app looks and feels. For example, if your field is eCommerce, a poorly designed app will lose you many potential customers.
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