Mobile-Friendly = Business
In 2019, mobile phones and tablets will account for 79% of all web traffic and this could mean that people are looking at your website only 20% of the time via a PC or a laptop.
Mobile-Friendliness and SEO
Of all the factors looked at by Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important of all the factors. If the [Google] bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.
Make your site UX/UI responsive with a mobile-first approach.
Mobile UX/UI design is critical, the easiest, fastest, and the most cost effective tactic is to make your site responsive.
This is what Google has to say about this whole responsive design business, check out its Developers Page:
“Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.”
Don’t overthink it. Responsive Mobile-First Design is good for your UX, UI, and SEO.
Making your site mobile-friendly (bonus points if it’s mobile-first) isn’t optional anymore. To talk more about mobile design and digital marketing, or anything else
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