Do you feel that your company is behind when it comes to digital marketing? Don’t wait for another second to make sure to re-prioritize your resources to get at the forefront of digital marketing. There are endless opportunities for your company to reach out, strengthen your brand, and acquire new customers. There are lots of channels you need to master like: Twitter, SEO, Instagram, Facebook, your website, and much, much more! What works and what doesn’t work? How should companies handle digital marketing when technology is continually changing? In this blog post, we list six trends that are good to keep track of in 2019!
“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
Technology is continuing to change the way we view digital marketing at breakneck speed
1. Video continues to grow
A picture says more than a thousand words, but a video even surpasses a picture! With the help of videos, companies can easily reach out with their message. The videos you create do not have to be too advanced, and you can easily film with an “ordinary” camera or with your smartphone. In 2019, it is more important than ever to use videos on social media.
New algorithms on social media make videos more effective in publishing than images. Instagram and Snapchat also offer features for stories, something that has become very popular and which companies are increasingly testing on a daily basis. It is a perfect opportunity for you to let your target audience learn your business better. Do not forget that the format of your video should fit on both computer and mobile!
2. Artificial intelligence
No one can have missed the buzz around artificial intelligence and machine learning. However, few companies know how to use AI to streamline their operations. An excellent first start may be to invest in chatbots to facilitate communication and to be available 24 hours a day. Through chatbots, you as an entrepreneur can communicate quickly and personally with your target group, and you do not even have to be in place!
Today’s consumers are increasingly demanding support and expecting answers right away. Consumers have already become accustomed to asking robots like Siri and Alexa for help, and this will mean an increase in voice searches in the future. You should already consider how to optimize your digital marketing for voice searches.
3. Influencer marketing
In 2019, influencer marketing became an important part of the marketing of several companies. It’s no wonder considering that half of all internet users read blogs. In addition, Influencer marketing is expected to grow in the future. Through Influencer marketing, companies can market products credibly and genuinely. It also gives you the opportunity to connect with people who are popular in your target group.
If you want to know more about influencer marketing, we have listed 7 reasons to use influencer marketing.
People are constantly connected to different digital platforms and on social media. We are exposed daily for different types of digital marketing. This means that the content must be personal, honest and appealing to reach. To create personalized content, you need to keep track of your target audience and know what goes home with them.
To understand what works, Google Analytics can be a good tool to start with, what does your target audience appreciate? What do they click on when they are on your web page? Focus on the content that is appreciated and converts.
5. User-Generated Content
It’s no secret that consumers rely more on each other than they do on advertising. Therefore, oral marketing becomes important for companies. Companies must encourage their satisfied customers to share a positive image with others. You can, from time to time in their internal newsletters, ask their employees to write a review on Google about how it is to work at your company.
When the sales department talks to customers, they should inform the sellers to ask customers to write reviews online, etc. If there are plenty of good reviews online, you as a company should show the recommendations on your website, and this increases the credibility of your brand. There you also have the opportunity to respond to the feedback you receive from your customers.
6. Growth hacking
Many digital marketers talk about Growth hacking. Growth hacking has emerged through start-ups and driven by rapid technological developments. It has not been possible to hire traditional marketers who have not had the primary goal of driving sales. A person who works with Growth hacking should be fully focused on driving sales and increasing growth. When growth hacker sees what converts into actual sales, one should capitalize on this and create similar selling promotions. It is an effective way for companies with tough competition and a low budget.
An excellent example of a company that has used growth hacking is Twitter. They used a function that allowed new users to suggest other people to follow. In this way, rapid dissemination and growth were quickly created.